Monday, November 26, 2007

Television-mediated conversation

Zelenkauskaite, A., and Herring, S. C. (2008). Television-mediated conversation: Coherence in Italian iTV SMS chat. Proceedings of the Forty-First Hawai'i International Conference on System Sciences (HICSS-41). Los Alamitos, CA: IEEE Press. Preprint: http://ella.slis.indiana.edu/~herring/hicss08.pdf

“This study investigates the frequency and coherence of viewer-to-viewer textual exchanges on an Italian iTV SMS program, employing methods of interaction analysis and the visualization tool VisualDTA to represent interactional coherence” (p.1). The authors define convergent media by stating that it is media “in which traditional media combine with the Internet, the World Wide Web, and/or mobile technologies” (p. 1) and state that convergent media is the newest trend in CMC. After introducing iTV and the variables that govern communication mediated via it, the authors state the goal of the paper: to investigate “to what extent and in what ways these factors affect viewer-to-viewer interaction via iTV SMS. Do viewer exchanges occur via iTV SMS, and if so, what properties do they exhibit? How does iTV SMS chat compare with other modes of computer-mediated chat?” (p.1). The research questions are formulated later (p. 3) as follows:

RQ1: Do viewer-to-viewer text exchanges occur via Italian iTV SMS, and if so, to what extent?

RQ2: How interactionally coherent are iTV SMS exchanges? How do they compare in this regard with exchanges in Internet chat modes?

To address these ends, the authors analyze a corpus of 6,455 messages archived over a period of six days on the Italian iTV music channel www.allmusic.tv.

To identify interactional patterns Zelenkauskaite and Herring analyzed all participation and response patterns over two consecutive days and classified the content of a sample of SMS. They then analyzed the interactional coherence of some selected exchanges over the six-day period using VisualDTA. It was found that viewer exchanges occur in iTV SMS, “albeit relatively rarely and with considerably more fragmentation and disruption than in Internet-based chat” (pp. 1-2). The authors thus conclude that “despite numerous factors that discourage it, some users adapt the medium for interpersonal exchanges, at the same time that their options and choices are constrained by broad structural elements” (p. 2). Zelenkauskaite and Herring also propose design recommendations for fostering more coherent iTV SMS interaction (p. 10).